In today’s competitive business landscape—where digital transformation, customer experience, and strategic agility define success—many organisations struggle to navigate complex go-to-market strategies and scale sustainably. This challenge is a central theme at Echelon 2025, where forward-thinking companies gather to explore practical, high-impact solutions.

Whether you’re a startup entering Southeast Asia or an enterprise looking to future-proof your marketing and tech stack, the need for experienced, adaptable partners has never been greater. That’s where Mad About Marketing Consulting (MAMC) steps in. It has expertise in Gen AI adoption, customer experience design, and strategic advisory for growth and fundraising. Thus, MAMC is uniquely positioned to help businesses take action—not just plan it.

At Echelon 2025, MAMC will be connecting with startups, investors, and corporates ready to drive real transformation. It’s not just about what’s next—it’s about who can help you get there.

Also read: Smarter, safer, more scalable: 8 companies powering the next wave of innovation at Echelon 2025

From advice to action: How Mad About Marketing helps businesses win

Across Southeast Asia, companies—especially in high-growth sectors like healthtech, medtech, edutech, FMCG, and financial services—are under pressure to deliver measurable outcomes. But talent gaps, process misalignment, and underleveraged platforms often stand in the way. MAMC solves this with a full-spectrum marketing advisory approach. From go-to-market execution to fundraising support and digital maturity transformation, MAMC equips business leaders with the people, process, and platforms they need to succeed.

Beyond its core services, MAMC also provides access to a powerful ecosystem. It offers matchmaking opportunities for startups to connect with investors, partners, or distributors—especially those operating in the healthtech, medtech, and edutech sectors. As a strategic partner for Gen AI solution providers such as Neurons Lab and CX Sphere, MAMC helps businesses in financial services and FMCG sectors implement enterprise-grade AI solutions.

The company also curates a digital maturity podcast series, exploring four foundational pillars of transformation: environmental strategy, customer experience, operational efficiency, and financial effectiveness. Strengthening its regional presence, MAMC is also set to launch its Vietnam representative office in Ho Chi Minh City this June.

“Transformation isn’t about doing more—it’s about doing the right things with clarity and confidence,” said Jaslyin Qiyu, Founder and Managing Director of Mad About Marketing Consulting. “Our mission is to help leaders move from advice to action with strategies that actually scale.”

Also read: Brands with heart: Creative, conscious, community-driven innovations at Echelon 2025

Why Mad About Marketing is the partner of choice for growth-focused leaders

Dr. Jaslyin Qiyu, Founder and Managing Director of Mad About Marketing Consulting

Founded with the mission to be the trusted advisor to C-suite leaders, MAMC offers more than just strategy. MAMC offers transformation. The firm partners with high-growth startups and enterprises alike to deliver real results through tailor-fit marketing solutions and implementation support.

“Our focus is to empower leadership teams to unlock their marketing and digital potential. We do this not just by giving advice, but also by walking with them through transformation,” added Qiyu. “Marketing isn’t just about campaigns. It’s about aligning every part of your organisation toward value creation.” She elaborated that this means rethinking how teams collaborate, how technology is deployed, and how every initiative supports long-term business outcomes. 

MAMC’s recognitions—including Top Business Service & Quality 2025/2026, Prestige Singapore 100, and Aspiring Women Entrepreneurs 2025/2026—reflect its commitment to impact, excellence, and innovation. What sets the firm apart is its hands-on approach, industry fluency, and ability to bridge strategy with scalable execution. Evidently, this is an essential combination in today’s ever-evolving business environment. At MAMC, we don’t just tell you what to do. We help you get it done,” she said.

Also Read: AI at work: The startups transforming productivity and creativity at Echelon 2025

Meet Mad About Marketing at Echelon Singapore 2025

MAMC is one of the standout industry leaders joining us at Echelon Singapore 2025, hosted by e27. It has a proven track record of empowering C-suite leaders and transforming marketing functions across Southeast Asia. Clearly, MAMC brings its strategic expertise to the region’s premier tech and innovation event. As they prepare to launch their Vietnam office this June, MAMC continues to deepen its commitment to regional growth, digital maturity, and enterprise impact.

Catch them live at Suntec Singapore at Booth M29 on 10–11 June 2025! They’ll be connecting with startups, corporates, investors, and innovation leaders from across the region. From investor roundtables to deep-dive discussions on AI, customer experience, and marketing transformation, Echelon 2025 is your chance to gain practical insights and connect with changemakers like Mad About Marketing.

Whether you’re a startup seeking go-to-market support, a corporate ready to explore Gen AI implementation, or an investor looking to engage with high-impact advisors—Mad About Marketing Consulting is one booth you won’t want to miss.

Join us at Echelon 2025—where growth, innovation, and meaningful partnerships begin.

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This article is produced by the e27 team

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Featured Image Credit: Mad About Marketing, Photo by Jakub Żerdzicki on Unsplash

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