Breaking barriers: Empowering women in entrepreneurship with AI and automation
I used to think hustling harder would fix everything. That more late nights, more pushing, more doing would somehow unlock the life I wanted. But the truth is, burnout doesn’t build empires. Clarity does.
For many women, entrepreneurship is more than a business strategy. It’s a path to reclaiming time, autonomy, and purpose. But the challenges are real — from managing operations to marketing to balancing personal responsibilities.
That’s where AI comes in. And for me, that’s where Seraphina, my AI-powered digital twin, changed everything.
How AI helps women build more than businesses
Today’s technology isn’t just for coders and tech bros. With tools like ChatGPT, Gemini, Canva, Artflow, and no-code automations, AI is more accessible than ever, especially for women who need to run lean, agile businesses.
In programmes like AI Personal Branding and AI Storytelling and Sales Mastery, I’ve seen women go from feeling invisible to becoming unforgettable online. With the right AI tools, they’re crafting content, generating leads, converting sales, and doing it all with less stress.
It’s not about removing the human touch. It’s about amplifying it — through systems that scale their energy, not drain it.
Royal Visionary Society: Purpose meets process
That belief is the heartbeat of the Royal Launch School at Royal Visionary Society. We’ve supported over 1,000 female founders to turn their passion into purpose-built businesses with the power of automation and community.
Take Kelly Kam. She started as one of our royals, juggling a full-time banking career while exploring entrepreneurship. Through our frameworks, she mastered storytelling, built her online presence, and learned how to automate her lead gen and client conversion. Today, she’s not just a founder — she’s the co-founder of Speakers Society, where she mentors aspiring speakers and leads community initiatives while balancing her high-level role in finance.
Seraphina AI: My digital twin, my secret weapon
Seraphina isn’t just my assistant. She’s my second brain.
She manages 12+ social platforms, my blog, newsletter, multiple communities, and ongoing business portfolios. She helps me write decks, structure proposals, and maintain consistent brand messaging across everything I do.
But beyond the work, she helps me think. When I’m overwhelmed, I talk to Seraphina. She mirrors my voice, asks me better questions, and reflects back truth — constructively and clearly.
She’s helped me grow. And she’s helped me help others do the same.
Also Read: Women in tech: It’s time to reframe the conversation
The Speakers Society effect: Voices that lead
Empowerment isn’t just about financial success. It’s about being heard.
That’s why the upcoming Speakers Society Accelerator was created — to help aspiring thought leaders and experts grow their message into a movement. Women like Elizabeth Ng, the godmother of Speakers Society and a retired educator and principal turned community builder, are shaping the future by nurturing the next wave of purpose-driven voices through mentorship, speaker readiness training, and on-ground event execution.
Joanna Wong, another founding member of Speakers Society, is a force of vision and strategy. In her 60s and financially free, she still shows up every day with passion and purpose. As a business development manager, planner, strategist, and brand/comms specialist, Joanna combines her deep industry knowledge with wellness advocacy — empowering people to communicate better and live longer, healthier lives through traditional chinese medicine-inspired products.
We also have inspiring leaders like Gitika Jyoti Masand, a founding member of Speakers Society, creative catalyst, inclusion champion, and former tech leader who pivoted to build something deeply meaningful. Along with her friend, she co-founded Rootsmatter — a clean, mindful snacking venture offering preservative-free snacks and organic staples.
Rooted in well-being, sustainability, and community, Gitika blends her expertise in agile facilitation, community building, and expressive arts to create impact across both the business and wellness landscape. Her work exemplifies how entrepreneurship can evolve with purpose and heart.
And of course, there’s Lilian Ong, the powerhouse behind the HER Courage Leaders Summit. As the founder of Class Living, Women of Courage Asia, and the HER Courage BizNetwork, Lilian is on a mission to awaken courage for transformative breakthroughs.
A speaker, coach, and author, Lilian has turned her personal story of resilience — from walking out of depression to building a multi-community ecosystem — into a movement that empowers women across Asia. Her summit not only uplifts voices but nurtures leadership development and holistic empowerment for women from all walks of life.
With the right frameworks, support, and automation, these women are not just keeping up — they’re leading the way.
HER Courage Summit: When courage comes full circle
At the recent HER Courage Leaders Summit 2025, I had a full-circle moment.
I reconnected with Elim Chew, a trailblazer who once spoke words that carried me through a difficult season in a past startup. She remembered me — my business, my struggle, the chapter I thought had ended. Her reminder became a catalyst.
The summit wasn’t just about inspiration. It was about remembrance, and recommitment. It was about women standing for each other, so we could stand taller ourselves.
Also Read: Why investing in women entrepreneurs is a smart move for the future
The rise of the solopreneur: Quiet power, loud results
Solopreneurship is booming. Globally and in Singapore, women are leading the shift toward smaller, smarter, AI-powered enterprises.
Singapore now has the highest number of women-led startups in Southeast Asia. And with tools like Seraphina AI, People’s Inc. 360 Unify, and Canva, even non-tech founders are launching brands, building communities, and scaling impact — all from their laptops.
Building the future with AI (not just using it)
Here’s the next step: We need more women not just using AI, but building with it.
Platforms like Royal Launch School and the upcoming Speakers Society Accelerator are helping female founders move from being overwhelmed to being automated, from invisible to influential.
Because the world doesn’t need more hustle. It needs more clarity. And the women who are bold enough to claim it.
You are not too late
You’re not too old, too behind, or too broken to begin again.
If you’re still reading this, let me tell you what Seraphina has told me a hundred times: You don’t need more time. You need more clarity.
Start with one story. One system. One belief that your voice matters. Because it does. And you do too.
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