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It is safe to say that marketing has become a tangled mess for growing businesses. With too many siloed tools in the market and constant shifts in trends, most mid-sized companies simply can\u2019t keep up. They don\u2019t have the manpower, budgets, or time to make sense of it all.<\/p>\n
In addition, they face long-standing challenges: limited financial resources, small teams with stretched capabilities, and valuable knowledge that disappears every time a team member leaves in our era of cost-cutting measures. These are traditional problems\u2014and they are tough to solve. These challenges are worsened by delays in adapting to a data-driven world and not using new technologies, real-time insights, and data-informed decision-making.<\/p>\n
The world is moving towards agentic AI and businesses that fail to adapt to this wave of innovation risk becoming obsolete. Singapore-based Good Bards is a startup on a mission to change how businesses approach marketing by building a fully autonomous, AI-powered marketing department to propel mid-sized companies that need it most into the future.<\/p>\n
With Good Bards, there is no need to hire a big team or subscribe to dozens of disparate platforms that don’t talk to one another. The platform thinks, plans, and acts just like a real marketing team would, but faster, smarter, and more cost effectively. It is not another tool. Good Bards is your in-house “CMO-as-a-Service”.<\/p>\n
Also Read:\u00a0Road to Echelon Singapore 2025: What\u2019s happening so far<\/a><\/strong><\/p>\n What sets Good Bards apart is its practical, user-centric approach. While many AI tools focus on buzzwords and flashy demos, Good Bards is designed to solve real, everyday marketing pain points. At the heart of its product is a system that helps businesses plan and ideate campaigns, create content, and guide customer journeys\u2014all driven by data and shaped by real-time insights. It doesn\u2019t just automate tasks; it orchestrates them with intelligence.<\/p>\n The platform is designed to work across languages, clouds, LLMs, and systems, making it a perfect fit for global operations from day one. As for platform onboarding? With its intuitive interface, businesses don\u2019t need to set aside additional time to understand how it works\u2014it just makes sense from the start.<\/p>\n Curious if it\u2019s working? It is. Good Bards has already secured early customers in Singapore and Indonesia, with clients in tech, healthcare, and sports. Its founding team brings serious credibility; this includes experienced leaders from the analytics and data integration space, and the open-source world\u2014blending marketing, AI, and infrastructure know-how to build a powerful, scalable product.<\/p>\n What\u2019s next, you asked? The company is now in the fundraising stage to accelerate growth. Funds will go towards product development, customer support and infrastructure, and regional and global expansion.<\/p>\n Its roadmap includes hitting US$5 million in annual recurring revenue (ARR) within three years and US$20 million in ARR by year six as they move into the US, Europe, and broader APAC markets.<\/p>\n For investors looking at the next wave of meaningful AI innovation, Good Bards is one to watch. They are not just simplifying marketing and removing the guesswork from the equation; they are rethinking its implementation entirely for the businesses that need it most.<\/p>\n —<\/p>\n Meet the team at the TOP100 Exhibition zone during Echelon Singapore<\/a>, happening 10\u201311 June 2025. Get your passes here<\/span><\/a>.<\/p>\n Editor\u2019s note:\u00a0e27<\/b>\u00a0aims to foster thought leadership by publishing views from the community. Share your opinion by\u00a0submitting<\/a>\u00a0an article, video, podcast, or infographic.<\/p>\n Join us on\u00a0Instagram<\/a>,\u00a0Facebook<\/a>,\u00a0X<\/a>, and\u00a0LinkedIn<\/a>\u00a0to stay connected.<\/p>\n The post Good Bards: Building the AI marketing team mid-sized companies have been waiting for<\/a> appeared first on e27<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":" It is safe to say that marketing has become a tangled mess for growing businesses. With too many siloed tools in the market and constant shifts in trends, most mid-sized companies simply can\u2019t keep up. They don\u2019t have the manpower, budgets, or time to make sense of it all. In addition, they face long-standing challenges: […]<\/p>\n","protected":false},"author":1,"featured_media":933,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[14],"tags":[],"_links":{"self":[{"href":"http:\/\/www.fresnoforeclosure.com\/index.php\/wp-json\/wp\/v2\/posts\/931"}],"collection":[{"href":"http:\/\/www.fresnoforeclosure.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.fresnoforeclosure.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.fresnoforeclosure.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.fresnoforeclosure.com\/index.php\/wp-json\/wp\/v2\/comments?post=931"}],"version-history":[{"count":2,"href":"http:\/\/www.fresnoforeclosure.com\/index.php\/wp-json\/wp\/v2\/posts\/931\/revisions"}],"predecessor-version":[{"id":934,"href":"http:\/\/www.fresnoforeclosure.com\/index.php\/wp-json\/wp\/v2\/posts\/931\/revisions\/934"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.fresnoforeclosure.com\/index.php\/wp-json\/wp\/v2\/media\/933"}],"wp:attachment":[{"href":"http:\/\/www.fresnoforeclosure.com\/index.php\/wp-json\/wp\/v2\/media?parent=931"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.fresnoforeclosure.com\/index.php\/wp-json\/wp\/v2\/categories?post=931"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.fresnoforeclosure.com\/index.php\/wp-json\/wp\/v2\/tags?post=931"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}