{"id":2141,"date":"2025-05-15T22:50:06","date_gmt":"2025-05-15T22:50:06","guid":{"rendered":"http:\/\/www.fresnoforeclosure.com\/?p=2141"},"modified":"2025-05-16T16:51:39","modified_gmt":"2025-05-16T16:51:39","slug":"ai-personalisation-and-5-marketing-activities-you-should-be-doing","status":"publish","type":"post","link":"http:\/\/www.fresnoforeclosure.com\/index.php\/2025\/05\/15\/ai-personalisation-and-5-marketing-activities-you-should-be-doing\/","title":{"rendered":"AI, personalisation, and 5 marketing activities you should be doing"},"content":{"rendered":"

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AI is quickly becoming prevalent in many business processes. For professionals in the field of marketing and outreach, <\/span>76 per cent are using AI tools for content and copy generation<\/span><\/a>, and 71 per cent have used AI as part of their creative thinking process. This rise on the side of creators has been met with positive reactions from consumers. <\/span><\/p>\n

A <\/span>report<\/span><\/a> by Capgemini Research Institute shows that 73 per cent of consumers trust AI-generated content and are comfortable relying on AI to help with financial planning, medical advice, and relationship tips.<\/span><\/p>\n

However, AI isn\u2019t the solution for every aspect of marketing. Despite the advancements in chatbots, up to <\/span>46 per cent of consumers still prefer speaking to a human agent<\/span><\/a>. Finding the right balance between personalisation and automation is a key factor in the level of success that businesses can have with these tools.<\/span><\/p>\n

Here are five key marketing activities that businesses should be doing and the AI tools to get the most mileage.<\/span><\/p>\n

Market research<\/strong><\/h1>\n

Market research is the start. Knowing the trends in your industry, target market, and buyer insights set the parameters for your marketing efforts.\u00a0<\/span><\/p>\n

Traditionally, teams will go through secondary research and online data, a laborious process that can be made easier by the following tools:<\/span><\/p>\n

Gong<\/span><\/a> tracks all the interactions with your customers to identify sales opportunities and pain points and outlines common objections and questions to get your team better prepared.<\/span><\/p>\n

TL;DV<\/span><\/a> is an AI-powered meeting recorder that stores and analyses customer interviews in one place. The keyword function enables your team to find every mention of a specific word or topic without going through entire recordings.<\/span><\/p>\n

At this stage, AI is a lifesaver, but it’s a tool for analysing primary data and doesn\u2019t conduct the research for you. You still need to understand your customers well to formulate effective communication and know how to approach them to get real insights.<\/span><\/p>\n

Target audience segmentation<\/strong><\/h2>\n

After knowing your market, it is time to segment your audience based on their specific needs and goals, factoring in company size, location, industry, budget, and business objectives.<\/span><\/p>\n

Also Read:\u00a0Embracing AI’s promise: Navigating the future of marketing<\/a><\/strong><\/p>\n

Peak.ai<\/span><\/a> processes your business data and identifies relevant audience segments that match your ideal customer profiles. Segments can be further sorted by industries where specific solutions are needed, or by their funnel stage (awareness, consideration, decision) to deliver targeted messages that increase your closing chances.<\/span><\/p>\n

While AI excels at data analysis and predictions, it can’t replace the human touch. You need personalised communication from your team to create a strong first impression that builds genuine connections with potential customers.<\/span><\/p>\n

Brand building and content marketing<\/strong><\/h2>\n

After mapping your market landscape and customer profiles, you can begin creating your content strategy to raise awareness and turn prospects into clients!\u00a0<\/span><\/p>\n

For this part, using a series of tools, you can create an intuitive workflow:<\/span><\/p>\n