{"id":1928,"date":"2025-05-13T22:00:16","date_gmt":"2025-05-13T22:00:16","guid":{"rendered":"http:\/\/www.fresnoforeclosure.com\/?p=1928"},"modified":"2025-05-15T10:49:28","modified_gmt":"2025-05-15T10:49:28","slug":"how-to-launch-collaborations-that-grow-communities-a-guide-for-web3-founders","status":"publish","type":"post","link":"http:\/\/www.fresnoforeclosure.com\/index.php\/2025\/05\/13\/how-to-launch-collaborations-that-grow-communities-a-guide-for-web3-founders\/","title":{"rendered":"How to launch collaborations that grow communities: A guide for Web3 founders"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"aligncenter wp-image-484328 size-full lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"\" width=\"690\" height=\"390\" data-src=\"http:\/\/www.fresnoforeclosure.com\/wp-content\/uploads\/2025\/05\/e27-1-5.png\"><\/p>\n<p id=\"3880\" class=\"pw-post-body-paragraph st su rm jn b sv sw sx sy sz ta tb tc td te tf tg th ti tj tk tl tm tn to tp ie bi\">Collaborations are a bootstrapped founder\u2019s friend. Partnerships and collaborations are a crucial part of\u00a0Web3 marketing since Web3 marketing is all about community building.<\/p>\n<p class=\"pw-post-body-paragraph st su rm jn b sv sw sx sy sz ta tb tc td te tf tg th ti tj tk tl tm tn to tp ie bi\">Partnerships and collaborations, from Twitter Megaspaces, to Discord Stages to even cross posting of tweets and whitelist partnerships, help projects expose themselves to already existing communities. When exposed to already existing communities, projects in turn, are also able to absorb fans from said community who may also be interested in the partner project.<\/p>\n<p id=\"2143\" class=\"pw-post-body-paragraph st su rm jn b sv sw sx sy sz ta tb tc td te tf tg th ti tj tk tl tm tn to tp ie bi\">From an operations standpoint, activating a partnerships team that can execute campaigns that grow communities will also maximise the results of the growth, marketing, and community department.<\/p>\n<p class=\"pw-post-body-paragraph st su rm jn b sv sw sx sy sz ta tb tc td te tf tg th ti tj tk tl tm tn to tp ie bi\">I\u2019ve worked with bootstrapped Web3 projects with little to none marketing power, but with the right collaborations with the right projects, I was able to build a healthy and engaged community.<\/p>\n<p id=\"48b5\" class=\"pw-post-body-paragraph st su rm jn b sv sw sx sy sz ta tb tc td te tf tg th ti tj tk tl tm tn to tp ie bi\">At its core,\u00a0Web3 collaborations and partnerships are essential since:<\/p>\n<ul>\n<li class=\"pw-post-body-paragraph st su rm jn b sv sw sx sy sz ta tb tc td te tf tg th ti tj tk tl tm tn to tp ie bi\">Collaboration is the language of real builders in Web3<\/li>\n<li class=\"pw-post-body-paragraph st su rm jn b sv sw sx sy sz ta tb tc td te tf tg th ti tj tk tl tm tn to tp ie bi\">Collaboration helps projects absorb community members from already existing communities, both of which are crucial to building the ecosystem of the project<\/li>\n<\/ul>\n<h3 id=\"a92f\" class=\"ty tz rm bd ua ub uc ud io ue uf ug is it uh iu ix iy ui iz jc jd uj je jh uk bi\">Part one: Selecting community profiles<\/p>\n<p id=\"e8d2\" class=\"pw-post-body-paragraph st su rm jn b sv ul sx sy sz um tb tc td un tf tg th uo tj tk tl up tn to tp ie bi\">Similar in Web2, where the customer persona is first profiled before all marketing and advertising efforts are launched, Web3 founders also have to set up profiles. However, in Web3, founders have to think not in customers but in communities. Enter community profiles.<\/p>\n<p><strong>Also Read:\u00a0<a rel=\"follow\" href=\"https:\/\/e27.co\/the-future-of-web3-communities-whats-next-after-the-nft-community-craze-20230223\/\">The future of Web3 communities: What\u2019s next after the NFT community craze?<\/a><\/strong><\/p>\n<p id=\"6f43\" class=\"pw-post-body-paragraph st su rm jn b sv sw sx sy sz ta tb tc td te tf tg th ti tj tk tl tm tn to tp ie bi\">First step, founders have to identify the community profiles that they will partner with for their projects. The following are the non-negotiable factors to be identified:<\/p>\n<ul>\n<li class=\"pw-post-body-paragraph st su rm jn b sv sw sx sy sz ta tb tc td te tf tg th ti tj tk tl tm tn to tp ie bi\">Community volume: What\u2019s the minimum community members for our partners? Will we accept partners no less than 10K community members? What is our non-negotiable volume?<\/li>\n<li class=\"pw-post-body-paragraph st su rm jn b sv sw sx sy sz ta tb tc td te tf tg th ti tj tk tl tm tn to tp ie bi\">Activity ratio: How do we define a healthy community? How many engagements on a weekly basis on their social media trees and discord server do we define as an active audience?<\/li>\n<li class=\"pw-post-body-paragraph st su rm jn b sv sw sx sy sz ta tb tc td te tf tg th ti tj tk tl tm tn to tp ie bi\">Project quality: Is the project doable? Do the founders have what it takes to build the project? Is the project investor backed? What momentum and traction does the project have?<\/li>\n<\/ul>\n<p id=\"3f0c\" class=\"pw-post-body-paragraph st su rm jn b sv sw sx sy sz ta tb tc td te tf tg th ti tj tk tl tm tn to tp ie bi\">The following metrics have to be set, and founders have to check these before executing partnerships as if their project\u2019s life depended on it because it does.\u00a0Founders do not want their projects to be affiliated with projects that rug or fool its community.<\/p>\n<p id=\"71b7\" class=\"pw-post-body-paragraph st su rm jn b sv sw sx sy sz ta tb tc td te tf tg th ti tj tk tl tm tn to tp ie bi\">It\u2019s also important to note that communities exist both in Web2 and in Web3, and its crucial for founders to reachout to Web2 communities as well.<\/p>\n<p class=\"pw-post-body-paragraph st su rm jn b sv sw sx sy sz ta tb tc td te tf tg th ti tj tk tl tm tn to tp ie bi\">For example, an NFT collection of skateboard art with skateboarding related utilities can also benefit from partnerships from Web2 skateboarding communities. It\u2019s just a matter of engaging with the right community profiles.<\/p>\n<h3 id=\"1fae\" class=\"ty tz rm bd ua ub uc ud io ue uf ug is it uh iu ix iy ui iz jc jd uj je jh uk bi\">Part two: Pitching the collab<\/p>\n<p id=\"3ac4\" class=\"pw-post-body-paragraph st su rm jn b sv ul sx sy sz um tb tc td un tf tg th uo tj tk tl up tn to tp ie bi\">Partnerships that bear fiat payments are rare in the space of Web3 since communities are all about facilitating and exchanging value. The standard trade in community partnerships are usually cross WL giveaways, NFT giveaways, perks access, or the like to both communities (though in the guild side of Web3, some ask for \u201cAMA fees\u201d).<\/p>\n<p id=\"24c3\" class=\"pw-post-body-paragraph st su rm jn b sv sw sx sy sz ta tb tc td te tf tg th ti tj tk tl tm tn to tp ie bi\">For reference, projects that receive the pitch usually check three important metrics before accepting the collaboration:<\/p>\n<ul>\n<li class=\"pw-post-body-paragraph st su rm jn b sv sw sx sy sz ta tb tc td te tf tg th ti tj tk tl tm tn to tp ie bi\">Community member\/following count: Does the pitching project have an ample community count?<\/li>\n<li class=\"pw-post-body-paragraph st su rm jn b sv sw sx sy sz ta tb tc td te tf tg th ti tj tk tl tm tn to tp ie bi\">Activity ratio: Does the pitching project have a healthy community? Are they composed of real people or bots?<\/li>\n<li class=\"pw-post-body-paragraph st su rm jn b sv sw sx sy sz ta tb tc td te tf tg th ti tj tk tl tm tn to tp ie bi\">Project quality: Do the founders of the project have a real project on their hands? Do they have what it takes to build it?<\/li>\n<\/ul>\n<p id=\"8995\" class=\"pw-post-body-paragraph st su rm jn b sv sw sx sy sz ta tb tc td te tf tg th ti tj tk tl tm tn to tp ie bi\">Hence, founders have to prepare a pitch that showcases the following metrics:<\/p>\n<ul>\n<li class=\"pw-post-body-paragraph st su rm jn b sv sw sx sy sz ta tb tc td te tf tg th ti tj tk tl tm tn to tp ie bi\">Community members<\/li>\n<li class=\"pw-post-body-paragraph st su rm jn b sv sw sx sy sz ta tb tc td te tf tg th ti tj tk tl tm tn to tp ie bi\">Social media trees audience<\/li>\n<li class=\"pw-post-body-paragraph st su rm jn b sv sw sx sy sz ta tb tc td te tf tg th ti tj tk tl tm tn to tp ie bi\">Brand\/project engagements<\/li>\n<li class=\"pw-post-body-paragraph st su rm jn b sv sw sx sy sz ta tb tc td te tf tg th ti tj tk tl tm tn to tp ie bi\">PR engagements<\/li>\n<li class=\"pw-post-body-paragraph st su rm jn b sv sw sx sy sz ta tb tc td te tf tg th ti tj tk tl tm tn to tp ie bi\">Audit results (if applicable)<\/li>\n<\/ul>\n<p>Bottom-line is founders have to prepare a pitch that showcases their presence, momentum, traction, and legitimacy to make prospect community partners say yes.<\/p>\n<h3 id=\"2fdb\" class=\"ty tz rm bd ua ub uc ud io ue uf ug is it uh iu ix iy ui iz jc jd uj je jh uk bi\">Part three: Finalising collaboration terms<\/p>\n<p id=\"65ed\" class=\"pw-post-body-paragraph st su rm jn b sv ul sx sy sz um tb tc td un tf tg th uo tj tk tl up tn to tp ie bi\">Once both communities say yes to the collaboration, similar to Web 2 partnerships, the terms of the partnerships have to be finalised. At this point, its also important to note that MOUs and MOAs for community partnerships for Web 3 projects are rare (from our experience working with more than 100+ Web 3 projects all around the world).<\/p>\n<p id=\"6258\" class=\"pw-post-body-paragraph st su rm jn b sv sw sx sy sz ta tb tc td te tf tg th ti tj tk tl tm tn to tp ie bi\">MOUs, MOAs, and the need for other sorts of documents defeat the purpose of building a decentralised web (latency and centralisation), so the approval of the founders via chat is almost always enough. Of course, if you\u2019re a brand in Web3 and not necessarily a community, the MOUs, MOAs, and other documents are essential. But strictly, Web3 communities and projects often don\u2019t have those.<\/p>\n<p id=\"cedd\" class=\"pw-post-body-paragraph st su rm jn b sv sw sx sy sz ta tb tc td te tf tg th ti tj tk tl tm tn to tp ie bi\">Usual collaboration terms in Web3 partnerships include but are not limited to:<\/p>\n<ul>\n<li class=\"pw-post-body-paragraph st su rm jn b sv sw sx sy sz ta tb tc td te tf tg th ti tj tk tl tm tn to tp ie bi\">Collaborations\/partnership announcement: How will we announce the collaboration? Will we announce only on Twitter? Discord?<\/li>\n<li class=\"pw-post-body-paragraph st su rm jn b sv sw sx sy sz ta tb tc td te tf tg th ti tj tk tl tm tn to tp ie bi\">Cross WL\/NFT\/perks giveaway: What value will we provide both communities? How much WL\u2019s will each project allocate each other? How much NFTs? If not those, what perks or benefits will the project grant the community?<\/li>\n<li class=\"pw-post-body-paragraph st su rm jn b sv sw sx sy sz ta tb tc td te tf tg th ti tj tk tl tm tn to tp ie bi\">AMA\/Twitter space\/Discord stage event: How will we execute the cross-community AMA? What\u2019s the event brief and objectives for the event? Where will the event take place?<\/li>\n<\/ul>\n<h3 id=\"a3dc\" class=\"ty tz rm bd ua ub uc ud io ue uf ug is it uh iu ix iy ui iz jc jd uj je jh uk bi\">Part four: Hosting the space\/stage<\/p>\n<p id=\"c523\" class=\"pw-post-body-paragraph st su rm jn b sv ul sx sy sz um tb tc td un tf tg th uo tj tk tl up tn to tp ie bi\">Hosting the Discord stage or the Twitter spaces is perhaps the most important part of the collaboration. Web3 marketing is all about community building, and as you know it, community building is never transactional \u2014 its always about relationships.<\/p>\n<p><strong>Also Read:\u00a0<a rel=\"follow\" href=\"https:\/\/e27.co\/web3-marketing-building-a-cult-like-community-20220627\/\">Web3 marketing: Building a cult-like community<\/a><\/strong><\/p>\n<p class=\"pw-post-body-paragraph st su rm jn b sv ul sx sy sz um tb tc td un tf tg th uo tj tk tl up tn to tp ie bi\">Hence, to <a rel=\"follow\" href=\"https:\/\/e27.co\/navigate-in-a-cookie-less-world-leverage-ai-and-think-community-first-20230126\/\">build relationships between communities<\/a>, the leaders (i.e., founders) of both projects have to show up on a platform to discuss to their communities the vision, roadmap, and collaboration plans of both projects moving forward.<\/p>\n<p id=\"72b4\" class=\"pw-post-body-paragraph st su rm jn b sv sw sx sy sz ta tb tc td te tf tg th ti tj tk tl tm tn to tp ie bi\">Showing up to Twitter spaces or Discord stages is proof to the community of the project and the leaders that their leaders are engaged in the partnership. The event gives reason enough for the community members of both communities to checkout each other\u2019s projects and communities.\u00a0That\u2019s when the growth happens.<\/p>\n<h3 id=\"c2b4\" class=\"ty tz rm bd ua ub uc ud io ue uf ug is it uh iu ix iy ui iz jc jd uj je jh uk bi\">Part five: Hiring a collab manager<\/p>\n<p id=\"3e52\" class=\"pw-post-body-paragraph st su rm jn b sv ul sx sy sz um tb tc td un tf tg th uo tj tk tl up tn to tp ie bi\">Once founders find the right formula for their project\u2019s collaborations and partnerships, I often recommend them to hire and outsource a collaborations manager to take the wheel so they can focus on building the project.\u00a0The collab manager is one of the most important pieces of a Web3 marketing team ecosystem.<\/p>\n<p class=\"pw-post-body-paragraph st su rm jn b sv ul sx sy sz um tb tc td un tf tg th uo tj tk tl up tn to tp ie bi\">The collab manager is in charge of looking for other partner communities and projects with a vision, purpose, core values, and culture that matches the project being built. It is the duty of the collab manager to build a database of possible prospect partners, properly qualifying them with respect to community health, culture fitting, and value matching.<\/p>\n<p class=\"pw-post-body-paragraph st su rm jn b sv ul sx sy sz um tb tc td un tf tg th uo tj tk tl up tn to tp ie bi\">The collab manager should qualify the projects first and should not work with just any project that doesn\u2019t match the community\u2019s identity as it would mess with the work of the moderator.<\/p>\n<p>&#8211;<\/p>\n<p>Editor\u2019s note:\u00a0<b>e27<\/b>\u00a0aims to foster thought leadership by publishing views from the community. Share your opinion by\u00a0<a class=\"c-link\" rel=\"follow noopener\" href=\"https:\/\/e27.co\/contributor\" target=\"_blank\" data-stringify-link=\"https:\/\/e27.co\/contributor\" data-sk=\"tooltip_parent\">submitting<\/a>\u00a0an article, video, podcast, or infographic<\/p>\n<p data-pm-slice=\"1 1 [&quot;list&quot;,{},&quot;list_item&quot;,{&quot;indent&quot;:1,&quot;type&quot;:&quot;numbered&quot;}]\">Curious what is next? We send the juiciest stuff straight to your WhatsApp. <a rel=\"follow\" href=\"https:\/\/e27co.e27.co\/e27WAar\/\">Subscribe now<\/a>.<\/p>\n<p>Image credit: Magdiel Lopez\/Belmont Creative<\/p>\n<p>The article was first published on February 27, 2023.<\/p>\n<p>The post <a href=\"https:\/\/e27.co\/how-to-launch-collaborations-that-grow-communities-a-guide-for-web3-founders-20230224\/\">How to launch collaborations that grow communities: A guide for Web3 founders<\/a> appeared first on <a href=\"https:\/\/e27.co\">e27<\/a>.<\/p>\n<\/h3>\n<\/h3>\n<\/h3>\n<\/h3>\n<\/h3>\n","protected":false},"excerpt":{"rendered":"<p>Collaborations are a bootstrapped founder\u2019s friend. Partnerships and collaborations are a crucial part of\u00a0Web3 marketing since Web3 marketing is all about community building. Partnerships and collaborations, from Twitter Megaspaces, to Discord Stages to even cross posting of tweets and whitelist partnerships, help projects expose themselves to already existing communities. When exposed to already existing communities, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1930,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[14],"tags":[],"_links":{"self":[{"href":"http:\/\/www.fresnoforeclosure.com\/index.php\/wp-json\/wp\/v2\/posts\/1928"}],"collection":[{"href":"http:\/\/www.fresnoforeclosure.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.fresnoforeclosure.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.fresnoforeclosure.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.fresnoforeclosure.com\/index.php\/wp-json\/wp\/v2\/comments?post=1928"}],"version-history":[{"count":2,"href":"http:\/\/www.fresnoforeclosure.com\/index.php\/wp-json\/wp\/v2\/posts\/1928\/revisions"}],"predecessor-version":[{"id":1931,"href":"http:\/\/www.fresnoforeclosure.com\/index.php\/wp-json\/wp\/v2\/posts\/1928\/revisions\/1931"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.fresnoforeclosure.com\/index.php\/wp-json\/wp\/v2\/media\/1930"}],"wp:attachment":[{"href":"http:\/\/www.fresnoforeclosure.com\/index.php\/wp-json\/wp\/v2\/media?parent=1928"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.fresnoforeclosure.com\/index.php\/wp-json\/wp\/v2\/categories?post=1928"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.fresnoforeclosure.com\/index.php\/wp-json\/wp\/v2\/tags?post=1928"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}