{"id":1874,"date":"2025-05-14T03:30:12","date_gmt":"2025-05-14T03:30:12","guid":{"rendered":"http:\/\/www.fresnoforeclosure.com\/?p=1874"},"modified":"2025-05-15T10:49:11","modified_gmt":"2025-05-15T10:49:11","slug":"the-binary-holdings-wants-to-web3-enable-a-billion-users-without-them-even-realising-it","status":"publish","type":"post","link":"http:\/\/www.fresnoforeclosure.com\/index.php\/2025\/05\/14\/the-binary-holdings-wants-to-web3-enable-a-billion-users-without-them-even-realising-it\/","title":{"rendered":"The Binary Holdings wants to Web3-enable a billion users without them even realising it"},"content":{"rendered":"
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Manit Parikh speaking at the Binary Summit in Bangkok.<\/p>\n<\/div>\n

As emerging markets race to digitise, the telecommunications sector stands at a crucial crossroads\u2014one where Web3 could be the game-changer. The Binary Holdings (TBH), based in Bangkok and Dubai, is positioning itself as the bridge to that future.<\/p>\n

Founded with the ambition of onboarding the next billion users to Web3, The Binary Holdings is building a scalable, low-cost infrastructure tailored for telecom operators across emerging economies. Its vision is to remove the friction telcos face when adopting blockchain technologies without forcing users to become crypto-native. At the heart of this transformation is TBH’s native blockchain (termed as the distribution layer) and its native token, $BNRY, which powers transactions, loyalty rewards, and decentralised services across a growing ecosystem.<\/p>\n

On the sidelines of The Binary Summit <\/a>(which gathered 100+ top executives from telcos, banking, VC, and blockchain foundations) in Bangkok, CEO Manit Parikh shares with e27<\/strong> how The Binary Holdings is driving Web3 adoption via telcos, loyalty innovation, and seamless user experiences.<\/p>\n

Edited excerpts:<\/strong><\/p>\n

Manit, thanks for joining me. Let’s start with the genesis of The Binary Holdings. Can you walk us through how the business came to life and what problem you’re solving?<\/h2>\n

Absolutely. The original idea behind The Binary Holdings was to build a double-sided marketplace\u2014unlike YouTube or TikTok, where only the content creator or platform profits. Our vision was to allow users also to earn a share since they’re integral to the platform’s growth.<\/p>\n

Also Read: How the right ecosystem partners can propel Web3 games in the next market cycle<\/a><\/strong><\/p>\n

This led us to create a platform called\u00a0Fando, a TikTok-style app centred on sports content. It included a loyalty system and marketplace, which helped us test key hypotheses\u2014are users earning? Are they spending loyalty points? Is engagement increasing? The results showed strong consumption and user activity, and that gave birth to\u00a0The Binary Holdings.<\/p>\n

We realised that with a growing user base, we could add verticals. The key to scaling any business is\u00a0owning distribution\u2014think of how Google, Meta, or Amazon launch new businesses seamlessly because of their built-in reach. That’s where telecom operators came in.<\/p>\n

Telcos became our distribution partners, and we helped them solve core problems: boosting engagement, reducing churn, and increasing ARPU (average revenue per user), which had declined with the rise of super apps.<\/p>\n

Today, The Binary Holdings has evolved into a digital infrastructure platform with four key components:<\/p>\n