{"id":1804,"date":"2025-05-15T00:16:16","date_gmt":"2025-05-15T00:16:16","guid":{"rendered":"http:\/\/www.fresnoforeclosure.com\/?p=1804"},"modified":"2025-05-15T10:48:47","modified_gmt":"2025-05-15T10:48:47","slug":"the-critical-role-of-ai-in-cx-how-it-can-meet-the-ever-increasing-customer-service-expectations","status":"publish","type":"post","link":"http:\/\/www.fresnoforeclosure.com\/index.php\/2025\/05\/15\/the-critical-role-of-ai-in-cx-how-it-can-meet-the-ever-increasing-customer-service-expectations\/","title":{"rendered":"The critical role of AI in CX: How it can meet the ever-increasing customer service expectations"},"content":{"rendered":"

\"AI<\/p>\n

The pandemic has led to breakdowns in customer service, with contact centres still recovering from outbreaks and lockdown restrictions. Often, customers wait hours for a simple query resolution.<\/p>\n

This is a customer service nightmare that businesses cannot afford, especially in this age where customers have abundant choices and alternatives, should they be dissatisfied with the business\u2019 customer service.<\/p>\n

The last two years have shown that disruption lies in opportunity, even if it proves how painful turmoil can be. The turmoil will continue to challenge how an organisation thinks about managing customer relationships and how to stay relevant amid changing customer behaviours.<\/p>\n

Since the pandemic, we have seen automation and conversational artificial intelligence flood the market as organisations elevate the customer experience. There has been a surge in the adoption of Conversational AI-powered chatbots and voice bots by industries ranging from retail to healthcare to manufacturing.<\/p>\n

Thus, it comes as no surprise that the conversational AI market is set to grow exponentially from US$4.73 billion in 2020 to US$18.5 billion in 2027<\/a> as 95 per cent of customer interactions become automated<\/a>, as predicted by Servion Global Solutions.<\/p>\n

Thanks to the 24\/7 availability of conversational AI-powered bots, the customer support experience is enhanced. Customers can receive personalised assistance with their questions anytime, outside the typical 9 am to 5 pm office hours.<\/p>\n

Coupled with the chatbots\u2019 ability to handle an infinite volume of queries and topics, the number of tickets requiring a support agent\u2019s attention is also reduced. For support teams, having significantly lower ticket volumes can translate to better service for customers they interact with and a decrease in handle times, wait times, and resolution times.<\/p>\n

Additionally, chatbots can help reduce agent burnout and churn by eliminating monotony, thus leading to increased employee fulfilment and customer satisfaction.<\/p>\n

Also Read:\u00a0How voice AI is revolutionising the fintech scene<\/a><\/strong><\/p>\n

Onwards to advanced virtual assistants for improved CX<\/h1>\n

When it comes to increasing customer happiness, enterprises are going above and beyond basic bots to deploy advanced virtual assistants capable of integrating deeply with an enterprises\u2019 legacy software not just to converse but converse to resolve the issue from end-to-end.<\/p>\n

There is also high demand for advanced virtual assistants that can converse in multiple languages, be deployed across channels, and maintain the customer\u2019s context to reach out to them proactively while being capable of Natural Language Understanding and Natural Language Generation-led responses.<\/p>\n

With NLP, chatbots can resolve customer queries in record time and interact with customers much as a human support agent would. For instance, based on user utterances, these advanced virtual assistants are capable of auto-detecting and switching languages instantly for the current user session and the following sessions depending on its configuration.<\/p>\n

The speed and accuracy in which chatbots can converse with customers deliver higher Customer Satisfaction (CSAT) and Self-Serve (Cost Savings).<\/p>\n

Another area where AI is heavily involved in handling customer support requests, live-agent handoffs and exception handling. The AI-powered automation first approach helps streamline customer interactions from the various communication channels, such as voice, email, social media, website, and app, into a single contextual conversation, thus transforming customer support into a more logical and efficient process.<\/p>\n

This is just the start of conversational AI potential, however. In an ideal future, advanced virtual assistants would be the first port of call for customers, potentially saving them hours in hotline wait times.<\/p>\n

Also Read:\u00a0How Shopee uses AI, data to build a marketing strategy that suits changes in user behaviour<\/a><\/strong><\/p>\n

To gain that initial trust, though, conversational AI tools must not only be well-trained to steer the customer correctly but should have a voice that is friendly, dynamic and not just another robotic impersonation. Through this, the customer will encounter a seamless and even pleasant experience from the interaction and one that is more efficient for them, the employee, and the business as a whole.<\/p>\n

A shift from silos to total experience automation<\/h2>\n

\u00a0<\/strong>While Customer Experience has been at the forefront of most digitisation efforts, the pandemic leading to a WFH culture and shortage of workforce has led to enterprises focusing on both:<\/p>\n