![\"\"](\"http:\/\/www.fresnoforeclosure.com\/wp-content\/uploads\/2025\/04\/e27-8-1.png\")
<\/p>\n<\/p>\n
<\/p>\n
It was a prescient statement in 2011 that \u201csoftware is eating the world\u201d by Marc Andreesen.<\/p>\n
The appetite for software has continued unabated since then and has become the overwhelming focus of business spend and growth.\u00a0 It is intrinsic to any and all initiatives in enterprises, startups,\u00a0\u00a0 governments, or militaries.<\/p>\n
If you break down how and why software ate the world, there are some inevitable conclusions, and also guide us on the next big \u201cfeast\u201d that will occur across the business.<\/p>\n
Software is not a nice enhancement to have: it is at the guts of any business and its processes.\u00a0 Similarly, on the consumer side, it is part of our daily lives.\u00a0 Consider your most critical connectivity\/comms\/social device \u2013 your smartphone \u2013 now considered \u201c90 per cent software and 10 per cent hardware\u201d.<\/p>\n
Software is so intrinsic to the business and our daily lives that IT as a function has largely become a custodian.\u00a0\u00a0 The IT leadership in most companies maintains the network and core infrastructure, but gone are the days of IT dictating what specific applications and software Marketing, Sales, Product Engineering, or Strategy and Planning use.<\/p>\n
Business units and functions decide on what supporting software they need to execute and compete.\u00a0 \u00a0The software thus became not only intrinsic to the business but \u201cparticipatory\u201d across the entire organisation.\u00a0\u00a0 Everybody uses common infrastructure and apps and then utilises specific software at their functional level. \u00a0Software, quite simply, is everywhere and at the heart of any company and its activities.<\/p>\n
And Greentech — defined as net zero cities; clear air\/carbon capture; low carbon mobility; recycling\/circular resources; clean energy, and efficiency — will follow an adoption even rivalling that of software!<\/p>\n
The ubiquity of software has been significantly driven by the explicit value that it drives for the business and its measurement. We no longer think of monolithic, standalone apps such as ERP and years-long estimates of bottom-line impact.\u00a0\u00a0 It is now a continuous alignment between the company business unit\u2019s end goals and the software-based initiative.<\/p>\n
What business impact and outcomes will the software drive?\u00a0 What is the cost of delay if we don\u2019t invest?<\/p>\n
Also Read:\u00a0Empathetic software development: Creating accessibility-first apps for greater inclusivity<\/a><\/strong><\/p>\n Thus \u201cvaluation\u201d of what software delivers is a clear and recognised process across organisations. It guides us on how and where to invest and what to expect regarding impact.\u00a0 And because it is now integral to companies and their ability to execute, it is a key competitive driver and differentiator.<\/p>\n The ability to implement, consume, and maintain software became more and more efficient over time.\u00a0 It evolved from \u201cprograms\u201d and monolithic systems to the building of apps that live on the edge and interact with distributed systems.\u00a0 Software development and implementation moved through phases such as \u201cAgile\u201d and \u201cscrum\u201d and eventually concepts such as \u201cDevOps\u201d.<\/p>\n These modular, faster methods meant clearer processes for how to build and deliver software.\u00a0 And any software necessarily interacts and integrates into existing processes and applications.\u00a0 It is interoperable and delivered across an incredibly rich ecosystem, interacting with components such as IoT and big data.\u00a0\u00a0 This maturation around the process and delivery of software has made it the greatest source of startups, wealth creation, and new categories that we have seen in the history of business.<\/p>\n And these are key learnings that we can apply to how and why Greentech will evolve and be adopted across the business and our daily lives.<\/p>\n \u201cGreat leaders know that under the turmoil of chaos and change, there is a beauty of patterns and designs.\u201d<\/p>\n Let\u2019s start with intrinsic and participatory,<\/em> the first major factor in software eating the world.<\/p>\n From a Greentech perspective, the adoption and impact will be felt across:<\/p>\n Greentech will be inexorably driven across the company and, like software, become intrinsic to operations.<\/p>\n The massive, continual software adoption was driven by an ever-clearer ability to define its value.\u00a0 With valuation and metrics, clear decisions around trade-offs, bottom-line impact, and investment can be made.\u00a0 Execution and implementation lead to results, which are communicated, and the cycle goes on.<\/p>\n Is Greentech here yet? No. But think about how software evolved, clear processes, metrics and Categories emerged, and the massive economics that was driven.<\/p>\n Also Read:\u00a0How Singapore is leveraging technology to become a sustainable fashion hub<\/a><\/strong><\/p>\n To look at potential drivers around new ways of modelling and valuation, consider two leading areas of thought: Dasgupta and Doughnuts.<\/em><\/p>\n Partha Dasgupta’s ground-breaking work focuses on the real valuation of what we consume. For example, what is the true cost of the power we consume?\u00a0 Or the full impact and cost of a consumer good we use?\u00a0 There is huge momentum around this new microeconomic thinking and models.<\/p>\n It will be the industry\u2019s true Innovators and Category Designers who take on and solve this problem in terms of modelling, process, and technology enablers.\u00a0 Greentech will be valued in the context of the resources used and impacted.<\/p>\n In parallel, the concept of the traditional circular-flow diagram of an economy and GDP is being challenged.\u00a0\u00a0 Historical mapping of resource and transaction flow does not capture the energy or the materials on which the economy depends, nor the society in which those activities develop.<\/p>\n A new macroeconomic approach gaining traction is the “doughnut economy”, where thinking and a visual framework for sustainable development are presented \u2013 shaped like a doughnut\u2013 combining the concept of planetary resources and thus a boundary in which we must operate and live.<\/p>\n In either of the above new ways of thinking, we have the ecosystem around us and the need to rethink the valuation of resources and the full impact we are making. Innovators and creators in Greentech who define these new models will unleash tremendous new wealth, technologies and Category Leadership.<\/p>\n The delivery models and enterprise-wide integration associated with the software must also mature and manifest for Greentech. These initiatives must be interoperable with other company systems and seamlessly feed into the company\u2019s data, tracking and reporting.<\/p>\n Innovations and technologies such as Process Mining which uncover inefficiencies (and the opportunity to lower carbon footprint) are examples of how Greentech can be adopted and accelerated.\u00a0 But this is only the tip of the iceberg.<\/p>\n Because of the magnitude of the problem (and financial upside), innovators and creators will make Greentech easier and easier to adopt and measure.\u00a0 There will be new Categories that emerge around this problem-solving.<\/p>\n And history shows that the ones who design the Categories are usually the ones who end up leading them!<\/p>\n \u201cOur economies are embedded within nature, not external to it.\u201d<\/p>\n Internal efficiencies have driven the software and have become integral to the \u201cguts\u201d of a company.<\/p>\n Greentech is driven from the opposite direction \u2013 the outside in.\u00a0 We only need to look around or read the news to understand how big this will be.\u00a0 So let\u2019s learn from history and create legendary new companies and Categories in the Greentech space!<\/p>\n —<\/p>\n Enjoyed this read? Don\u2019t miss out on the next insight. Join our WhatsApp channel<\/a> for real-time drops.<\/p>\n This article was first published on May 31, 2022<\/p>\n The post Greentech revolution: Catalysing software’s success to drive a sustainable future<\/a> appeared first on e27<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":" It was a prescient statement in 2011 that \u201csoftware is eating the world\u201d by Marc Andreesen. The appetite for software has continued unabated since then and has become the overwhelming focus of business spend and growth.\u00a0 It is intrinsic to any and all initiatives in enterprises, startups,\u00a0\u00a0 governments, or militaries. If you break down […]<\/p>\n","protected":false},"author":1,"featured_media":1406,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[14],"tags":[],"_links":{"self":[{"href":"http:\/\/www.fresnoforeclosure.com\/index.php\/wp-json\/wp\/v2\/posts\/1404"}],"collection":[{"href":"http:\/\/www.fresnoforeclosure.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.fresnoforeclosure.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.fresnoforeclosure.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.fresnoforeclosure.com\/index.php\/wp-json\/wp\/v2\/comments?post=1404"}],"version-history":[{"count":2,"href":"http:\/\/www.fresnoforeclosure.com\/index.php\/wp-json\/wp\/v2\/posts\/1404\/revisions"}],"predecessor-version":[{"id":1407,"href":"http:\/\/www.fresnoforeclosure.com\/index.php\/wp-json\/wp\/v2\/posts\/1404\/revisions\/1407"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.fresnoforeclosure.com\/index.php\/wp-json\/wp\/v2\/media\/1406"}],"wp:attachment":[{"href":"http:\/\/www.fresnoforeclosure.com\/index.php\/wp-json\/wp\/v2\/media?parent=1404"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.fresnoforeclosure.com\/index.php\/wp-json\/wp\/v2\/categories?post=1404"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.fresnoforeclosure.com\/index.php\/wp-json\/wp\/v2\/tags?post=1404"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Process and integration<\/h2>\n
\n
\n
\n
\n
\n
\n
\n
\n
Valuation and measurement<\/h2>\n
Process and integration<\/h2>\n